Johnny, I heard Atrios stopped asking for donations because his "ad rates/sales are high enough that [he doesn't] need to". And now he's raising money for candidates, and even other bloggers. Is your financial strategy so different because your voice is more important than Atrios'--or is it because Atrios lacks your ability to make a difference for America? Hope you're having the record-setting-est fundraiser ever! All the best! - Megan in OntarioMegan--excellent question. For whatever reason, Atrios is satisfied where he is--just being a full-time blogger, making a good living on ad revenue and sales, having his words reach millions of people, and having no blog overhead costs. That's no knock on Atrios--for most A-List bloggers that would be enough--but a blogger-activist of my stature and capabilities requires more.
Even when ARAVOSISblog was just a moderately succesful "boutique blog," I knew I would someday lead a massive, online community. Sure, my words alone change the world every day, but what if I, Johnny A-List, were the conduit for the words of millions? With my ability to keep my eye on the ball, my knack for fostering community by always saying the right thing, the way I take complex issues and turn them into simple "Us vs. Them" stories that everyone can understand, my stamina for going through countless threads, deleting and banning, deleting and banning, until the dialogue is perfect--well, the sky would be the limit.
Then Jeff Gannon came along and I started getting a LOT more eyeballs. I made sure I owned that incredibly important story, and then I started cranking out even more T-shirts, and doubled my fundraising pleas--and it was all worth it because now I'm only months away from ARAVOSISblog 2.0! (You will not believe the bells and whistles I'm packing into ARAVOSISblog 2.0! I showed Rob the latest proto-type and he nearly shit his pants. I'm not kidding--he couldn't stop telling me how awesome I am!)
Anyway--back to your question. Atrios simply doesn't have that kind of ambition to make a difference for America. He doesn't want bells and whistles. He doesn't want to employ a team of junior assistant blog activists. I mean, he only has like six things in his online store. I don't have time to count right now, but I'm pretty sure I have over a thousand. If THAT doesn't tell you everything you need to know about our relative priorities, I'm not sure what will.